Brand Architecture | Full identity development | Art direction
Fusing imaginative design with sustainable materials to express the modern lighting solutions of Lumos.
Lumo’s motto: Illumination brings definition to space by using light as the main medium of expression combined with sustainability and recycling ethics.
We infused this belief by projecting an experimental design that highlights the values of the Lumos product: fun, versatile, and conscious. For the brand’s identity, the Lumos logo has been drawn in multiple applications, with typographies and visuals inspired by comic books. We created illustrations with fictional characters made out of recycled materials with handmade details combined in a playful way to represent animated lights-beings. The illustrations, the bright color plus the longhand elements breathe out the quirky energy of Lumos, inspiring childhood memories of emerging creativity that connect us with the uniqueness of the brand.
We infused this belief through these values: fun, versatile, and conscious. Comic books were our inspiration for the logo. We created illustrations with fictional characters made out of recycled materials combined in a playful way to represent animated lights-beings. Illustrations, bright colors, and elements breathe out the energy of Lumos.