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The resulting identity focuses on emotions; juxtaposing monochrome type weights and sizes that are balanced by an uniform placement across the deliverables

Full identity development  |  brand strategy

The resulting identity focuses on emotions; juxtaposing monochrome type weights and sizes that are balanced by an uniform placement across the deliverables

Full identity development |  brand strategy

Having enjoyed a close working relationship for the past few years with Madrid based photographer Mónica Camiña, we were happy to be asked to create an identity that would reflect Mónica’s work and approach. The resulting identity focuses on emotions; juxtaposing monochrome type weights and sizes that are balanced by an uniform placement across the deliverables.

 

Monica’s style is an ode to natural bridal photography. However, she keeps a nostalgic appeal to emotions. Hence, we implemented a traditional nuptial colour palette featuring the wedding logo monogram MC on a range of coloured paper stocks. The website builds on this classical, high-end brand approach, using soft and romantic colours paired with Monica’s photographs—creating an approachable spousal experience far removed from the pristine white backgrounds common amongst wedding photographers.

Having enjoyed a close working relationship for the past few years with Madrid based photographer Mónica Camiña, we were happy to be asked to create an identity that would reflect Mónica’s work and approach. The resulting identity focuses on emotions; juxtaposing monochrome type weights and sizes that are balanced by an uniform placement across the deliverables.

 

Monica’s style is an ode to natural bridal photography. However, she keeps a nostalgic appeal to emotions. Hence, we implemented a traditional nuptial colour palette featuring the wedding logo monogram MC on a range of coloured paper stocks. The website builds on this classical, high-end brand approach, using soft and romantic colours paired with Monica’s photographs—creating an approachable spousal experience far removed from the pristine white backgrounds common amongst wedding photographers.