Posecorp’s digital identity reflects the youthful and fiery personality of the bold and lively brand

Brand Architecture | Art direction | creative direction | digital content | Brand identity | packaging

Posecorp’s digital identity reflects the youthful and fiery personality of the bold and lively brand

Brand Architecture | Art direction | creative direction | digital content | Brand identity | packaging

The exposition underscores the ways photography has been instrumental in documenting, disseminating, and archiving crucial moments from multiple perspectives. Visitors are encouraged to consider how photographs, in connection with the documents, scholarship and memoirs communicate national stories.

We adopted a modern take on archival design, grounded on a clean and structured layout that draws inspiration from the newspapers and publications of the era, highlighting the beauty of the vernacular photographs on display. We chose a monochromatic selection of colours, outlined by pairing two bold and full of character serif fonts. The thick and thin pen strokes create an abrupt and dramatic contrast, in order to create the exhibition lock-up aesthetic that enriches the cultural value of the images.

The exposition underscores the ways photography has been instrumental in documenting, disseminating, and archiving crucial moments from multiple perspectives. An exhibition that shows how photographs communicate national stories. We adopted a modern take on archival design, grounded on a clean and structured layout that draws inspiration from the newspapers and publications of the era. The monochromatic colors along with the thick and thin pen strokes create a dramatic contrast.