Deliciously colourful home-baked brand to satisfy the eye with a pinch of groovy nostalgia that will surely please the soul.

Brand Identity | Creative Direction | Digital Content | Packaging

Deliciously colourful home-baked brand to satisfy the eye with a pinch of groovy nostalgia that will surely please the soul.

Brand Identity | Creative Direction | Digital Content | Packaging

We designed a character to represent each product while mimicking the ’70s advertising design language with its floral patterns and statement hairdos. With the firm belief that a mother’s love is our main ingredient, slogans like “ Mama loves you” and “Mama knows better” were included in the designs in a hand-lettered font for a personal feel.

Chocomama offers you groovy home-baked goods that remind you of  the sweet smells of your favourite granny’s kitchen. The resulting identity is highly inspired by the aesthetics of the represented decade, translated into a nostalgic colour palette. It includes striking and contrasting colours like purple, blue and green to generate this nostalgic flair. 

To be able to offer you a unique and amazing cake and pastries experience, we designed a character for each product with a nostalgic flare, inspired by the 70’s advertising design language. Groovy aesthetics were vital to create this identity and have inspired a solid and striking colour palette with contrasting shades. In addition, we included the slogans “Mama loves you” and “ Mama knows better” to encapsulate the nostalgic feel because a mother’s love is a crucial ingredient for the recipe.