A world of colliding ideologies, traditions and languages that brings strangers together، within the walls of Ethnic Terrain

Brand Identity | Creative Direction | Digital Content | Packaging

A world of colliding ideologies, traditions and languages that brings strangers together، within the walls of Ethnic Terrain

Brand Identity | Creative Direction | Digital Content | Packaging

We have visually interpreted Ethnic Terrain’s modern take on Middle Eastern food in a resulting logo inspired by the traditional Badawi art, the Arabic calligraphy features and prominent typography that stands out with striking visuals that include Persian tapestry and exotic animals. 

The Silk Road was key to creating this exotic brand’s identity. A fascinating plexus uniting people of different backgrounds, nationalities and ages is what Ethnic terrain is replicating within this space. The Arabian peninsula highly influenced the designs and visuals with the warm colours of the dunes, mountains, and oases were infused with our designs: bright reds and a vivid blue shade.

 

We travelled on the Silk Road, which enabled exchanging goods, traditions and languages by introducing a charmingly natural and spontaneous cultural blend. We have visually interpreted Ethnic Terrain’s modern take on Middle Eastern food. We worked together and ultimately developed the entire visual identity and branding with the founder. A resulting logo inspired by the traditional Badawi art, the Arabic calligraphy features and prominent typography that stands out with striking visuals that include Persian tapestry and exotic animals.