A tranquil oasis offering a wide range of organic and refined natural products.

Full Identity Development | brand strategy | Packaging

 

 A tranquil oasis offering a wide range of organic and refined natural products.

Full Identity Development | brand strategy | Packaging

We have opted for a brand new sophisticated image to depict the rich and fruitful Al Aweer Farms. The luxuriously green and lush oasis of Al Aweer, located within the royal farms of the late Sheikh Hamdan Al Maktoum, is a scenic escape within the city, offering a wide range of natural products. 

We intended to encapsulate the notions of life and resilience with a palm tree for the logo. A natural scene has been printed on all boxes, with a hint of extra colour and details for the VIP boxes. To accommodate the different categories of products and their packaging, we played on the contrast between black lines and realistic brushstrokes. All the colours used in the process are found in nature and were the basic shades for packaging and uniforms.

We were approached by the luxuriously green and lush oasis of Al Aweer, located within the late Sheikh Hamdan Al Maktoum’s royal farms, to highlight the brand’s refined yet utterly natural feel. We used rich and lively colours found in nature. The resulting visual identity denotes both life and organic products by introducing natural sceneries that include a palm tree.